Ufuk Ercüment took his first step into digital marketing in 2009 with Zap Medya. He worked at Dijital Büro Istanbul, Skala Media Solutions, and OMD Turkey agencies until 2018, and then worked at Akbank from 2018 to February 2021. During this period, he provided digital marketing services to many brands from various industries such as FMCG, Automotive, Telecommunications, and Finance, and undertook roles in many different departments within the agencies.

While working as a media planning manager under the corporate communication department at Akbank, he was responsible for creating the brand’s digital marketing strategy and managing the digital media budget. In June 2021, he joined the Digital Advice Lab team.