Mert Dökümcü, who graduated from Koç University in 2017, gained experience in software development, web development, SEO, and content creation with a multidisciplinary approach throughout his education.
After holding various positions at Koç University’s Executive Development Programs and Koç University-Arçelik Creative Industries Application and Research Center, he transitioned to performance marketing. In 2019, he started working as a Digital Marketing Specialist at Paraşüt Yazılım, one of Turkey’s first SaaS startups.
During his time at Paraşüt, in addition to creating and managing the brand’s digital marketing strategy, he also conducted work in CRO and automation in digital marketing. As of March 2022, he joined the Digital Advice Lab team.